Projects
I enjoy working with projects of all sizes, from small craft brands to established businesses. For me, the most important thing is to find that unique “spark” that makes your story special. I use my background in business and design to help this idea grow and find its visual form. In this portfolio, you will see how logic and creativity work together to create something honest and clear. I value projects with a soul and a clear purpose. It’s not about how big the company is, but how deep the idea goes.
The Power of Continuity
I led the rebranding for an ERP development company, preserving their mascot — a character created by the founders at the very beginning. My goal was not just to update the graphics, but to build a comprehensive brand book that defined the brand’s philosophy and set a new tone for client and internal communications. The result is a living system that works across every medium — from digital interfaces to the notebooks and bags that employees use daily.
A Coffee Brand Ecosystem for IT
I built a brand from scratch for a coffee production company targeting the IT community. To ensure the product hit the mark, I conducted field research directly in the offices of the client and their IT partners. This led to packaging and advertising designs that speak the audience’s language. The collaboration was so inspiring (a true WOW-effect for me!) that I created an experimental AI promo as a gift for the team.
Wedding Floristry. A World Created for Two
I developed a brand concept that doesn’t just sell flowers but visualizes the unique character of each specific couple. It’s about creating their personal “wedding world” that stays with them forever. Through a subscription and gift system, I helped the brand turn floristry into tangible memories, while the company’s social media now broadcasts these deep values and the uniqueness of every moment.
Business Class Cosmetics. A Manifesto of Time for Yourself
I created a brand concept for skincare designed for businesswomen. Its purpose is not to signal status, but to reclaim time from the chaos for the owner herself. The core message is: “Enjoy yourself and the time you have for yourself.” Alongside packaging and a viral sharing strategy, I developed a unique digital solution concept dedicated to that one, truly special day of the year for a woman.
